CBIICRAIG L. BERRY IIContact
MARKETING PROFESSIONAL · STRATEGIST · ENTREPRENEURMILWAUKEE, WISCONSIN

Craig L.
Berry II.

Marketing Strategist · Brand Builder · Digital Experience Designer

I develop marketing strategies, brands, campaigns, and digital experiences that connect creative execution with measurable business goals.

View my work Let’s connect
Craig Berry II smiling in a gray suit and blue tie
Strategy. Execution. Accountability.
BRANDS. EXPERIENCES. CONNECTIONS.
DIRECTOR OF MARKETING STRATEGY · 920 HOSPITALITY GROUPSELECTED PORTFOLIO / 2026
PROFESSIONAL SUMMARY

Strategy, creative execution,
and business operations.

I’m a marketing professional and entrepreneur with experience in brand management, digital marketing, web design, campaign development, and analytics. My work spans hospitality and entertainment, from brand launches to ongoing advertising and content strategy.

As Director of Marketing Strategy at 920 Hospitality Group, I lead multi-brand marketing and work directly with ownership and operations teams. I connect business priorities with hands-on execution across paid media, websites, social, email, and SMS.

Explore my experience
01 / SELECTED WORK & CASE STUDIES

Professional work.
From strategy to execution.

Explore the objectives, my responsibilities, and the outcomes across brand management, launches, campaigns, and web design.

01
LOGO DESIGN / BRAND IDENTITY / CREATIVE DIRECTION

New Brand Launch

I developed naming, visual identities, websites, and pre-build venue concepts in collaboration with ownership.

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Collage of promotional content created by Craig L. Berry II, including food photography, VIP messaging, event promotions, and Atrium social creative02
BIG BOOGIE / EVENT MARKETING

Marketing Agency & Consulting

I managed social channels, produced content, ran paid event advertising, and tracked campaign performance.

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920 Hospitality Group desktop website
Swish Sports Bar mobile website screenshot
Atrium Sports Lounge mobile website screenshot
03
WEB DESIGN · UI/UX · DIGITAL STRATEGY

Web Design & Digital Experiences

Six brand websites I designed and built, connecting visual identity, user experience, and business priorities.

View case studies
04
SWISH / IDENTITY & MENU DESIGN

Hospitality Brand Transformation

I refreshed brand identities, rebuilt digital channels, and developed guest-facing marketing assets, including Swish’s storefront window tint designs.

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SELECTED PERFORMANCE & EVENT OUTCOMESDOCUMENTED RESULTS, WITH CONTEXT
MR. B’S / SOCIAL MEDIA MANAGEMENT5.41M+

Cross-platform social media views

Across Facebook, Instagram, and TikTok during my management of Mr. B’s Privileged Lounge’s social media presence.

View the reporting EVENT MARKETING / TICKET PERFORMANCE3,852

Eventbrite tickets sold

Combined ticket volume across Eventbrite events I supported through marketing, promotion, and event strategy.

View related work EVENT MARKETING / SALES PERFORMANCE$98,732

Eventbrite ticket sales

Combined Eventbrite ticket sales across documented events and campaigns.
$98,732.35 total · Not ad-attributed revenue.

Explore event results
02 / PROFESSIONAL EXPERIENCE

Marketing responsibility.
Hands-on leadership.

Request my résumé
920 HOSPITALITY GROUP

Milwaukee, Wisconsin

May 2025–Present

Director of Marketing Strategy

I lead integrated marketing across six hospitality and entertainment brands, coordinating brand positioning, paid advertising, websites, social media, email, and SMS around acquisition, engagement, and revenue objectives.

I manage campaign budgets and performance tracking, evaluate creative and audience tests, and work with ownership, operations teams, and external partners on promotional strategy and brand launches.

Brand development & launches Campaign execution & reporting
PROGRESSION AT 920

Brand Management Consultant · June 2023–May 2025

Marketing & Branding Intern · June 2022–June 2023

My progression spans brand consulting, creative execution, and multi-brand marketing leadership.

XAVIER UNIVERSITY

Office of Undergraduate Admission
Cincinnati, Ohio

February 2023–May 2025

Student Recruitment Director

I coordinated daily recruitment operations for 88 student ambassadors and tele-counselors, including staffing, scheduling, and communications. I used Slate CRM to support prospect outreach and data accuracy, and presented Xavier’s value proposition at major recruitment events.

Team coordination · CRM workflows · Audience communication · Public speaking

My independent consulting and event marketing work complements this professional experience. Each case study identifies my contribution and whether the work is completed, ongoing, advisory, or planned.

Discuss a professional opportunity
03 / CAPABILITIES & AREAS OF EXPERTISE

Strategic thinking.
Creative direction.
Practical execution.

I combine marketing strategy, creative direction, and day-to-day execution. These capabilities inform my work within teams and my consulting support for businesses.

Discuss a role or project

  • Primary, secondary & icon logo design
  • Color palette & typography
  • Brand guidelines for visual consistency
  • Brand positioning & target audience definition
Explore brand launches Discuss a role or project

Selected consulting.
Defined around the work.

For businesses seeking project-based or ongoing support.
Custom pricing based on scope.

01 / BRAND FOUNDATIONS

Starter
Brand Kit

For a business ready for a clear identity and a consistent first impression.

  • Logo & visual direction
  • Color palette & typography
  • Essential brand assets
Discuss your brand
02 / BRAND LAUNCH

Full Brand
Launch Package

For a new concept that needs its brand, digital presence, and launch creative to work together.

  • Brand strategy & identity
  • Website & digital setup
  • Launch campaign creative
Plan your launch
03 / ONGOING MARKETING

Content &
Marketing Retainer

For a business looking for consistent monthly creative and marketing support.

  • Content planning & creation
  • Social media management
  • Ongoing strategy & reporting
Explore monthly support

Packages are starting points. Deliverables, timing, and pricing are agreed after we discuss your goals and scope. Paid-media budgets are scoped separately.

DIGITAL EXPERIENCES

Six websites.
Designed and built.

I designed and built these hospitality and entertainment websites, translating each brand into a distinct desktop and mobile experience.

Explore the web design project
01Mr. B’s Privileged LoungeHOSPITALITY02Swish Sports BarHOSPITALITY03Atrium Sports LoungeBRAND LAUNCH04FLOW Skating RinkENTERTAINMENT05920 Hospitality GroupHOSPITALITY GROUP06Legends MKEHOSPITALITY

External websites may evolve after the original engagement.

Craig Berry IICRAIG L. BERRY II
04 / ABOUT CRAIG

A business mind.
A creative instinct.

I’m a Milwaukee-based marketing strategist, creative operator, and entrepreneur. My experience at 920 Hospitality Group spans marketing and branding, brand management consulting, and my current role as Director of Marketing Strategy.

I work across strategy and execution: defining a brand, building its website, managing campaigns, and evaluating performance. My approach starts with the business objective and carries through to the content, channels, and reporting needed to support it.

Entrepreneurship and independent consulting have strengthened my ownership mindset. Working directly with business owners and production teams means making decisions about scope, budgets, timing, and customer experience, not just the creative work. I bring that operational perspective to both team-based roles and client engagements.

EDUCATION

Bachelor’s degree in Economics

MBA student, Marketing
Xavier University · Expected May 2027

Let’s connect LinkedIn Request résumé
PROFESSIONAL OPPORTUNITIES · COLLABORATIONS · CONSULTING

Let’s connect.

Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.

Start a conversation craig262Lb@gmail.com
Discuss a professional opportunity Discuss a consulting project

For project inquiries, include your business name, the support you need, and your timeline. I offer a free initial consultation to discuss scope.

Email only the details needed for your inquiry. Please do not send sensitive or confidential information. How I handle your information.