Selected workPROJECT 01 / HOSPITALITY BRAND TRANSFORMATION

Brand management across established venues.

I managed brand and digital updates for Mr. B’s Privileged Lounge, Swish Sports Bar, and Legends Cocktail Lounge. My responsibilities combined website design, brand implementation, customer-facing materials, and local discovery, with distinct scopes for each venue.

Discuss a role or project

THE OBJECTIVE

Update inconsistent or missing digital channels and support a coordinated brand presence.

MY ROLE

Marketing direction, brand development, web design, social strategy, and creative production.

THE OUTCOME

Mr. B’s first website and refreshed business profiles; a coordinated logo, menu, website, social relaunch, and installed storefront graphics for Swish.

The work, brand by brand.

03 CASE STUDIES

Completed engagement · May 2025–August 8, 2026

Mr. B’s Privileged Lounge

Building the digital experience behind the brand.

Relaunch & ongoing marketing work

Swish Sports Bar

Reintroducing a sports bar with a connected new identity.

Documented design and digital work · Physical applications shown as mockups

Legends Cocktail Lounge

One identity. Across the guest experience.

CAPABILITIES DEMONSTRATED

The expertise behind the work.

Brand Strategy & Identity Creative Direction & Marketing Design Web Design & Digital Experience Social Media Strategy & Management

PROFESSIONAL OPPORTUNITIES · COLLABORATIONS · CONSULTING

Let’s connect.

Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.

Start a conversation craig262Lb@gmail.com

Discuss a professional opportunity Discuss a consulting project

For project inquiries, include your business name, the support you need, and your timeline. I offer a free initial consultation to discuss scope.

Email only the details needed for your inquiry. Please do not send sensitive or confidential information. How I handle your information.