CBIICRAIG L. BERRY IIContact
Selected workPROJECT 02 / NEW BRAND LAUNCH

Brand strategy, from concept through launch.

I led early brand strategy and creative development for Atrium, FLOW, and Venom. Working directly with ownership, I translated business concepts into names, identities, digital channels, and environmental branding proposals. Each case distinguishes completed launch work from ongoing development.

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THE OBJECTIVE

Define a new business’s positioning and create a consistent identity before launch.

MY ROLE

Lead marketing strategy, naming, visual identity, digital setup, and pre-build concept visualization.

THE OUTCOME

Atrium’s brand and digital launch; completed identity work and proposed venue concepts for FLOW and Venom.

BRAND IDENTITY / CREATIVE DIRECTION

Building the identity.

I designed the logos shown here and developed recognizable visual systems that carry across websites, social content, print, and customer-facing spaces. This selection brings together my logo design and identity work across new launches and established hospitality brands, with related applications in the case studies below.

01 / ATRIUM

Logo design carried into menus, signage, and digital discovery.

02 / FLOW

Logo design for a developing skating and entertainment concept.

03 / VENOM

Logo design and visual direction extended into proposed venue environments.

04 / SWISH

Sports-led logo design applied to menus, promotional content, and storefront graphics.

05 / MR. B’S

Logo design carried across the lounge’s digital channels and promotional materials.

06 / LEGENDS

Wordmark logo design connected to the website, menu, and customer-facing collateral.

07 / 920 HOSPITALITY GROUP

Logo design supporting the presentation of a multi-brand hospitality business.

The work, brand by brand.

03 CASE STUDIES
Atrium branded menu presentation
Launched · current advisory role

Atrium Sports Lounge

Building a hospitality concept from the name up.

FLOW rink interior conceptCONCEPT & DEVELOPMENT
Brand development · pre-build concepts

FLOW Skating Rink

Turning a new entertainment concept into a visible brand.

Venom bar concept with red lightingCONCEPT & DEVELOPMENT
In development · website planned

Venom Gentlemen’s Club

Defining the atmosphere before the doors open.

CAPABILITIES DEMONSTRATED

The expertise behind the work.

Brand Strategy & IdentityWeb Design & Digital ExperienceContent Strategy & ProductionHospitality & Experiential Marketing
PROFESSIONAL OPPORTUNITIES · COLLABORATIONS · CONSULTING

Let’s connect.

Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.

Start a conversation craig262Lb@gmail.com
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