Built from experience. Expanded through execution.
SG grew from my work marketing events through WatHeSay Productions, a production company I co-founded that produced large-scale events, digital media, and film/television.
I expanded beyond our own productions to support other production companies, promoters, venues, event organizers, entertainment partners, and artist-related campaigns. My work connected audience development and marketing strategy with the day-to-day operations of getting an event in front of people.
43+
Events organized or marketed
Since founding SG in 2023
5
States
Ohio · Kentucky · Illinois · Wisconsin · Alabama
4,000+
Documented online tickets
Selected available records; excludes undocumented door admissions
808K+
Instagram views
2026 year-to-date reporting represented in the supplied Meta analytics
These measures describe different dimensions and reporting periods. Online ticket records are incomplete and do not represent total attendance or lifetime revenue.
02 / MY ROLE
Agency leadership. Hands-on execution.
Strategy & leadership
Founder
Live event marketing strategy
Campaign development & planning
Promotional strategy
Audience development
Partnership marketing
Digital marketing
Social media management
Digital advertising & paid social campaigns
Content distribution
Campaign analytics
Ticket / website traffic strategy
Promotional operations
Promotional team management
Street marketing coordination
Radio promotion coordination
Multi-channel campaign execution
Event promotion operations
Creative & content oversight
Creative direction
Photographer & videographer commissioning
Event content production oversight
Content repurposing
Recap content strategy
03 / BUILDING THE PLATFORM
Building the brand behind the events.
SG became an agency brand, an event-discovery channel, and a promotional distribution network. Its social presence brought campaign creative, partner promotions, photography, and recaps into one content hub.
The feed reflects a growing portfolio of event experiences and a place to introduce the next one. Follower count is only one part of that story.
SG Marketing Group · Instagram profile and event-content feed
04 / DIGITAL PERFORMANCE
Building reach beyond paid media.
During the supplied 2026 year-to-date reporting period, Meta documented 808,449 Instagram views, including 785,871 organic views and 22,578 views from ads.
The report demonstrates substantial distribution beyond paid promotion. It is a reporting-period snapshot, not lifetime SG performance or a ticket-attribution report.
808,449
Instagram views
85.3K
Reach
48.2K
Content interactions
SG Instagram analytics · 2026 year-to-date supplied Meta report. Uses the Instagram-specific 808,449 views, not the combined Meta headline.
05 / INTEGRATED PROMOTIONAL OPERATIONS
Campaigns beyond the feed.
Digital, street, radio, and event-day working together.
For larger events, I managed promotional teams, organized street-marketing activity, coordinated radio promotion, and aligned those efforts with organic social, paid advertising, and partner distribution.
Street marketing brought the campaign into relevant communities and target markets. The promotional mix varied by event, with the channels working toward a coordinated final push rather than operating separately.
The SG campaign lifecycle
01Event / client brief
02Audience & market strategy
03Campaign positioning
04Creative development
05Promotional team organization
06Organic social distribution
07Paid digital advertising
08Street marketing
09Radio promotion
10Ticket / website traffic
11Final event push
12Event-day execution
13Photography & videography
14Recap content
15Content repurposing
A framework adapted to each event; not every campaign used every channel.
06 / CREATIVE & CONTENT OPERATIONS
Creating assets beyond event night.
For selected events, I commissioned photographers and videographers, coordinated their involvement, and managed how the resulting content was used.
They documented crowd energy, venue atmosphere, performers, audience engagement, and key moments. Those assets supported recaps, future promotion, social distribution, and the ongoing development of SG.
The event media shown here demonstrates campaign and content oversight. It is not a claim that I personally photographed, filmed, or designed every asset.
07 / SELECTED CAMPAIGNS
Different events. Different audiences. One marketing platform.
A selection from a broader body of 43+ events. Campaign material and event media show the range of the work; they do not establish exact attendance.
Build awareness around a college-focused icebreaker event.
My role
Event marketing and SG promotional distribution.
Campaign
Themed creative and social promotion connected the event identity with its intended audience.
Documented results
Supplied promotional creative and event photography document both the campaign and the live experience. No attendance total is inferred from the photographs.
Position a seasonal live event for a college audience.
My role
Campaign promotion and social distribution through the SG / WatHeSay network.
Campaign
Halloween-led creative communicated the venue, entry details, and event timing, followed by event content on social media.
Documented results
Historical Eventbrite documentation records 543 tickets for The Night After / KAIOS. The supplied social post also documents the event setting; online tickets are not complete attendance.
CAMPAIGN → LIVE EXPERIENCE
Spring Fling
Spring Fling · Promotional campaign creativeSpring Fling · Supplied live-event photography / social documentation
Objective
Give a spring event a recognizable promotional identity.
My role
SG event promotion and content distribution alongside WatHeSay Productions.
Campaign
A seasonal creative direction carried from the promotional flyer into branded event photography.
Documented results
The supplied campaign creative and event photograph document the promotion and live experience. No event-specific sales or attendance total is claimed.
08 / FEATURED CAMPAIGN — BIG BOOGIE
Connecting paid promotion, social content, and live dates.
Big Boogie / The Big Party is one of SG’s most extensively documented campaigns, combining social distribution, paid digital advertising, ticket-page traffic, promotional content, and post-event media across multiple dates and markets.
MY ROLE
Paid advertising & promotional social distribution
ROCKFORD CAMPAIGN
April 24–25, 2026 · Rockford, Illinois
OUTCOME / PROGRESS
Events recorded 516 tickets and $45,490 in net Eventbrite sales; not ad-attributed totals.
I ran paid advertising for Dracula Productions’ Rockford concerts and distributed promotional content through SG Marketing Group platforms. These responsibilities do not imply that SG owned or produced those concerts.
Promotional creative distributed as part of The Big Party campaign. Campaign marketing role; original artwork credit not specified.Big Boogie · Rockford two-date promotional creative
THE OBJECTIVE
The business need.
The Big Party tour’s Rockford engagement needed digital promotion around two concert dates. The work brought together paid advertising and social promotion, with Eventbrite records documenting the overall ticketing outcome.
STRATEGY & EXECUTION
My contribution.
Support the event campaign
I ran paid ads for Dracula Productions and promoted the concerts through my own marketing group’s social platforms.
Bring the audience to the event
The campaign included event creative and social distribution, with Meta reporting showing link-click and landing-page activity. The displayed creative is campaign material; this case study focuses on my marketing and distribution role.
Separate performance from attribution
I reviewed ad metrics alongside Eventbrite ticket sales for both dates. They tell related parts of the campaign story, but the ticketing totals are not presented as purchases directly attributed to my ads.
OUTCOME & STATUS
Results and deliverables.
Across the two dates, Eventbrite recorded 516 tickets and $45,490 in net sales. These are event-level results, not an ad-attributed revenue or return-on-ad-spend claim.
EVENT OUTCOMES
Two dates. One campaign story.
Dracula Productions · Rockford, Illinois · April 24–25, 2026
516Eventbrite tickets across both dates
$45,490Eventbrite-reported net sales
Source: Eventbrite sales records supplied for both concert dates. Net sales are not profit, and these totals are not attributed solely to paid advertising.
Concert date
Tickets
Net sales
April 24, 2026
401
$36,780
April 25, 2026
115
$8,710
Promotional social content
A promotional post distributed through my marketing group’s platforms recorded 87,818 views and 1,375 interactions, with 1,238 accounts engaged. These are the supplied post’s snapshot totals, not unique concertgoers or attributed ticket purchases. The report does not establish a paid-versus-organic split.
Paid-media snapshot
One supplied Meta ad report records 1,552 link clicks with $200.28 spent, at a displayed $0.13 per link click. The screenshot does not show the ad name or reporting dates, so this is not treated as a complete campaign total or tied to either individual concert date.
Event-level Eventbrite results are not ticket purchases or revenue attributable solely to paid advertising. Online tickets also exclude any unrecorded door or walk-up admissions.
Promotional post insights: 87,818 views, 1,375 interactions, and 1,238 accounts engaged. Snapshot metrics; no paid-versus-organic split established.
09 / BIG BOOGIE — PAID MEDIA
Moving audiences beyond the feed.
Three separate Meta reports document different pieces of the traffic-generation work. Reporting overlap is not established, so these dashboards are not combined into a master result.
Report 01 · Link-click activity
1,552Link clicks
$0.13Per link click
$200.28Reported spend
One documented Meta ad report. The screenshot does not establish the ad name, reporting dates, or complete campaign budget.
One documented Meta ad report. The screenshot does not establish the ad name, reporting dates, or complete campaign budget.
Report 02 · Rockford second-show traffic
1,066Landing-page views
$0.24Per landing-page view
1,271Link clicks
49,378Views
24,677Viewers
1,452Post engagements
Goal: Get website visitors. The supplied second-show ad report documents traffic activity, not verified ticket purchases.
Goal: Get website visitors. The supplied second-show ad report documents traffic activity, not verified ticket purchases.
Report 03 · Huntsville concert traffic
2,905Landing-page views
$0.16Per landing-page view
4,354Link clicks
66,571Views
27,380Viewers
30,128Post engagements
25,155Three-second video plays
Goal: Get website visitors. This separate supplied report concerns the Huntsville promotion and is not added to the Rockford ad reports.
Goal: Get website visitors. This separate supplied report concerns the Huntsville promotion and is not added to the Rockford ad reports.
10 / BIG BOOGIE — CAMPAIGN TO RECAP
Turning events into reusable media.
Announcement, awareness, ticket push, final call, event, recap. The post-event story gave the campaign a life beyond the performance and added original media for future social distribution.
Big Boogie · Promotional post from the final event push
Big Boogie · Supplied event recap. Event documentation and content strategy, not an attendance or sales measurement.
11 / DOCUMENTED TICKETING PERFORMANCE
Online records. Part of the event story.
4,000+
Documented online tickets
Across currently available records for selected SG-supported events. Additional historical records and door admissions are not represented in this total.
Current documentation represents approximately 4,017 ticket transactions: 3,336 across unique historical events, plus 681 across the four distinct newer records below. Repeated events in overlapping historical screenshots are counted once. The two Rockford records are the same 516 tickets already shown above, not another 516.
Selected newer ticketing dashboard. The first value is tickets sold; the second is the dashboard allocation. Gross sales are not net proceeds, profit, or an ad-attributed result.
Event
Sold / allocation
Gross ticket sales
Big Boogie Live in Rockford · The Big Party
401 / 410
$39,986.22
The Big Party · Big Boogie Live, 2nd Show
115 / 319
$9,506.58
Big Boogie Live at Mr. B’s · The Big Party
119 / 150
$9,828.21
Jacquees “MOOD 2” Album Release Party
46 / 100
$2,680.20
The Rockford gross figures correspond to the same April 24–25 events with $36,780 and $8,710 in Eventbrite-reported net sales. Gross and net figures are kept separate. No combined SG revenue total is presented.
Selected newer ticketing records · Four events · Gross sales dashboard
Historical records
Overlapping screenshots are retained as source evidence, not summed independently. Digital presales do not account for all walk-up, door, or onsite payments.
Historical Eventbrite record 1 · Selected events; overlapping entries are not counted twiceHistorical Eventbrite record 2 · Selected events; overlapping entries are not counted twiceHistorical Eventbrite record 3 · Selected events; overlapping entries are not counted twiceHistorical Eventbrite record 4 · Selected events; overlapping entries are not counted twice
12 / REGIONAL FOOTPRINT
Built locally. Expanded regionally.
Live-event marketing campaigns across the Midwest and Southeast.
OHOhio
KYKentucky
ILIllinois
WIWisconsin
ALAlabama
13 / SELECTED EVENT ARCHIVE
A broader body of live-event work.
College events, themed parties, and artist-led concerts required different messages and promotional approaches. These campaigns complete an eight-event selection alongside the four featured stories above.
UC Kickoff · College-event promotional creative · Newport, KentuckyIced Out · Spring Greek Bash campaign creative · Cincinnati, OhioThe Phinale · Promotional creative for Mr. B’s Privileged Lounge · Milwaukee, WisconsinJacquees & Big Boogie · Concert campaign creative · Madison Theater, Kentucky
Selected partners & collaborators
WatHeSay Productions · Dracula Productions
Across the broader operation, I worked alongside production companies, promoters, venues, DJs, artists, photographers, videographers, creative collaborators, and promotional teams. Each contributed distinct responsibilities; collaboration does not imply SG ownership.
