Building the digital experience behind the brand.
I developed customer-facing systems that connected venue discovery, VIP reservations, private-event inquiries, and business information with the experience at Mr. B’s.
DIGITAL BRAND TRANSFORMATION · CUSTOMER EXPERIENCE · WEB · LOCAL DISCOVERY
Digital experience strategy, website implementation, local presence & photography direction
Completed engagement · May 2025–August 8, 2026
A connected set of guest-facing digital tools and brand touchpoints.
Building infrastructure
around the experience.
Mr. B’s already had a physical presence. My work extended that experience online through its first website, customer-facing workflows, business profiles, and a commissioned visual library.
I developed and configured the branded experience around existing platform tools. My contribution was the strategy, content, setup, and implementation, not authorship of the underlying third-party software.
Digital experience
Website development · Customer journey · VIP reservation experience · Event discovery
Local presence
Apple Maps and Google Business profile management · Business information · Brand consistency
Brand content
Photography commissioning and direction · Website content · Digital asset implementation
Business systems
Private-event inquiries · Online employment applications · Customer-facing forms
A customer hub.
Not just a homepage.
I built the website around what visitors needed to do: explore the venue, find upcoming events, review VIP options, and contact the team about hosting. Navigation also brought food, bottle service, online ordering, and employment resources into the same digital presence.
Visit the website- Explore the venue
- Discover upcoming events
- Reserve a VIP section
- Inquire about private events
- Apply to join the team
Moving VIP
reservations online.
I implemented an online reservation experience that presented booth types, capacity information, bottle credits, and pricing or deposit details before the booking call to action. Guests could compare options and begin the reservation process from the website.
- 01Discover VIP options
- 02Compare booths
- 03Review details
- 04Begin reservation
The recording shows the configured customer interface. Prices and availability reflect the captured version, not a current offer.
From interest
to an inquiry.
I created a dedicated pathway for customers interested in celebrations, parties, and private gatherings. Venue imagery introduced the setting, while a structured inquiry form gave the team the event details needed for follow-up.
This was an inquiry workflow, not a claim that every submission became a confirmed booking.
- 01Interest
- 02Venue information
- 03Inquiry
- 04Business follow-up
Programming with
a digital destination.
I developed an events page that brought upcoming programming, dates, and event details together. It provided a destination for direct links, email, and SMS communications, connecting promotion to useful information rather than leaving each event as an isolated flyer.
A visual library
rooted in the venue.
I commissioned and directed professional venue photography to build a stronger library for the website, reservations, business profiles, and digital marketing.
My role was commissioning and asset direction. The photographs were created by the commissioned photographer.
Let guests see the experience.
Bar, lounge, and VIP seating imagery gave the digital tools a consistent connection to the real space. The same visual library could support a reservation page, a location profile, or a private-event conversation.
Part of how
guests find you.
I updated and managed Mr. B’s Privileged Lounge’s branded location presence, bringing business imagery and customer-facing information into a local discovery platform.
My contribution is the business profile and its content. Apple owns the Maps interface shown here.
Supplied profile capture · Business details reflect the captured version.Consistency across search and maps.
I also managed the venue’s Google Business presence, aligning business information and imagery with the broader digital brand. My work concerned the profile and its content; Google owns its platform interface.
Digital tools beyond
the guest journey.
I implemented an online employment application that gave prospective team members a structured way to apply through the venue’s digital presence. This extended the website’s role beyond promotion into a practical business workflow.
The supplied capture shows an unfilled application. No applicant submissions are displayed or collected on this portfolio page.
The digital experience
had to match the real one.
Search and maps introduced the venue. The website offered context. Events, reservations, and private-event inquiries gave visitors different next steps toward an in-person experience. Commissioned imagery connected those touchpoints to the actual setting.
- Explore the venue
- View events
- Reserve a section
- Inquire about a private event
A map of the intended customer pathways, not a measured conversion funnel or a requirement to complete every step.
One brand.
Multiple digital touchpoints.
Website
The central hub for venue information and guest actions.
VIP reservations
Booth options, details, and an online reservation pathway.
Private events
A structured inquiry pathway for hosting at the venue.
Event discovery
Upcoming programming in one linkable destination.
Apple Maps
Branded local discovery and business information.
Google Business
Management of search and maps information.
Photography
Commissioned imagery connecting digital touchpoints to the venue.
Employment
A structured online application for prospective team members.
This case study documents the digital systems and brand touchpoints I implemented. Social-media management and reporting are presented separately.
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Whether you’re discussing a marketing role, looking to strengthen a brand, or exploring a collaboration, I’d be glad to hear from you.
Start a conversation craig262Lb@gmail.comFor project inquiries, include your business name, the support you need, and your timeline. I offer a free initial consultation to discuss scope.
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