01 / THE OBJECTIVE
The business need.
Atrium needed its social channels established and initial content developed as the new business prepared to meet its audience.
02 / STRATEGY & EXECUTION
My contribution.
Build the social starting point
I set up and helped launch the social media presence as part of the broader brand launch.
Create early content
I directly supported content creation and the initial development of the accounts.
Transition into consultation
After launch, my role shifted toward advising on social media and digital presence rather than managing every post.
03 / OUTCOME & STATUS
Results and deliverables.
The engagement moved from direct launch execution into an advisory relationship. Current involvement is presented separately from the initial hands-on work.
Explore the complete brand launch